I recently came across a car for sale in the SF Bay Area with this sign affixed to it:
Now, I could imagine how maybe if you had only once heard the phrase “Chevrolet Caprice” or “Chevy Caprice” you could have misheard it and thought perhaps it was spelled “Cheby.”
But if you own the car, you must know that it’s a “Chevy.”
I guess there are just people out there whose brains work differently than mine, and for them there is no linkage between printed text and the sound it represents.
Or maybe spelling is by now a thing of the past, a forgotten tradition like curtsying or phrenology.